IPO Plus - IPO

Name▼ / Code▼	Industry	Offer Price	Lot Size	Entry Fee	Closing Date	Grey Market Date▼	Listing Date▲
S.F. Holding 06936.HK	Air Freight & Logistics	32.3-36.3	200	N/A	2024/11/22	2024/11/26	2024/11/27
Jiuyuan Gene 02566.HK	Biotechnology - Medical Devices	11.48-12.56	200	N/A	2024/11/25	2024/11/27	2024/11/28
Mokingran 02585.HK	Watch & Jewellery	12-14.4	200	N/A	2024/11/26	2024/11/28	2024/11/29

Name▼

Code▼

Industry

Offer Price

Lot Size

Entry Fee

Closing Date

Grey Market Date▼

Listing Date▲

S.F. Holding
06936.HK

Air Freight & Logistics

32.3-36.3

200

N/A

2024/11/22

2024/11/26

2024/11/27

Jiuyuan Gene
02566.HK

Biotechnology - Medical Devices

11.48-12.56

200

N/A

2024/11/25

2024/11/27

2024/11/28

Mokingran
02585.HK

Watch & Jewellery

12-14.4

200

N/A

2024/11/26

2024/11/28

2024/11/29

Summary

We provide integrated marketing solutions services in the PRC. Our integrated marketing solutions services consist of five types of marketing services, namely (i) content marketing; (ii) SaaS interactive marketing; (iii) digital marketing; (iv) public relations event planning; and (v) media advertising. Content marketing uses content as the carrier and integrates advertisements of brand customers into various events and videos to achieve marketing purposes. It can be divided into two broad categories: event content marketing and digital content marketing. Among event content marketing, sports content marketing relies on sports events such as marathons and street dancing for marketing purposes. We have been successful in the provision of event content marketing services. In view of the increasing demand from our customers for maximising the value of its online private traffic through the use of quality and efficient SaaS marketing platform, we began to prepare for the expansion into the SaaS interactive marketing services in 2018. Through our continuous development efforts, we officially launched our SaaS interactive marketing platform, Content Engine (內容引擎), in June 2021. Through our integrated marketing solutions services, we can provide our customers with both online and offline marketing solutions services to enhance the awareness and popularity of their brands and products. Our customers consist of a number of brands which we have developed a stable business relationship. During the Track Record Period, we were engaged by over 200 customers to provide our integrated marketing solutions services, with particular success in the fast moving consumer goods, footwear and apparel and real estate industries. Our customers’ brands include, among others, HongXing Erke* (鴻星爾克), ABC Kids, Hanhoo* (韓后), Liby* (立白), FILA (斐樂), Gold Crown* (金冠), 361 Degrees* (361度), Guirenniao* (貴人鳥), Panpan* (盼盼), Hengan* (安), Anjoy* (安井), CR Land* (華潤置地) and Vanke* (萬科). Our Services and Projects Content Marketing For our content marketing services, we offer sponsorship opportunities to our customers to integrate their brands into events and videos utilising our self owned or third party IP contents. Our content marketing projects include event content marketing projects and digital content marketing projects depending on the primary mode of core content carrier, with event content marketing projects relying primarily on offline events, such as concerts, marathons, fashion shows and other events, and digital content marketing projects relying primarily on play series, short video clips and mini games that are presented through online media. After we have located suitable IP contents either sourced from third parties or self-developed by us, we would prepare sponsorship proposals for pitching to our customers. If we have received sufficient indication of interest, we will proceed to obtain the marketing rights from the IP contents providers or to execute our self owned IP contents for marketing projects. During each period of the Track Record Period, we specifically focused on content marketing services which accounted for approximately 63.7%, 57.7%, 53.2% and 57.4% of our total revenue for 2019, 2020, 2021 and 4M2022, respectively. We have capability on project planning, design, operation and execution. Through our content marketing services, we are able to facilitate our brand owner customers to enhance the effectiveness of their marketing campaigns and brand value. Some of our content marketing projects include ABC Kids Planet Race* (小馬星球), Sofa Music Festivals* (沙發音樂節) and Fashion Week Series* (國際時尚週). SaaS Interactive Marketing Our Content Engine platform provides a cloud-based marketing solutions platform for our customers. Our Content Engine integrates our core interactive content marketing strategies into digital standardised marketing templates where our customers can easily utilise for their own marketing needs. The platform aims to assist our customers to fully utilise and monetise their online private traffic through interactions with their end-customers, drive repurchase rates of their end-customers and realise growth of their business. Our customers can use our Content Engine platform to create customised online marketing contents, such as an interactive mini-game to share with existing end-customers, who can forward such contents to new end-customers. Our customers can also utilise the customised online marketing contents through screens installed in offline stores to interact with end-customers. All of these enable our customers to effectively obtain new end-customers. Digital Marketing, Public Relations Event Planning and Media Advertising For our digital marketing and media advertising services, we provide tailor made marketing and advertising strategies to our customers utilising online media channels (such as NetEase (網易), Weibo (微博), WeChat (微信), Youku (優酷), KOLs, and other video and social media platforms) or traditional advertising channels (such as television and outdoor public advertising resources). For our public relations event planning services, we provide comprehensive marketing services including event planning, event promotion, event set up and hosting as well as overall event management. Some of the events we have successfully organised for our customers include product launches, festival celebrations, annual meetings, and trade fairs. Source: Many Idea Cloud (06696) Prospectus (IPO Date : 2022/10/28)
Listing Market	MAIN
Industry	Advertising
Background	Others
Major Business Area	N/A

Corporate Information

Substantial Shareholders	Liu Jianhui & Associates (45.97%) Wang Wenwen (6.02%) Going Investment Fund SPC (5.88%)
Directors	Liu Jianhui (Chairman and Chief Executive Officer and Executive Director) Chen Shancheng (Executive Director) Chen Zeming (Executive Director) Qu Shuo (Executive Director) Liu Hong (Non-Executive Director) Tian Tao (Independent Non-Executive Director) Wang Yingbin (Independent Non-Executive Director) Wong Yan Ki, Angel (Independent Non-Executive Director) Xiao Huilin (Independent Non-Executive Director)
Company Secretary	Chan Yuen Mui
Principal Bankers	Shanghai Pudong Development Bank Co., Ltd.
Solicitors	Wan & Tang
Auditors	BDO Limited
Registered Office	2408, World-Wide House, 19 Des Voeux Road Central, Central, Hong Kong
Share Registrars	Computershare Hong Kong Investor Services Ltd. [Tel: (852) 2862-8628]
Share Registrars Tel No	(852) 2862-8628
Internet Address	http:/www.manyidea.cloud
Email Address	info@many-idea.com
Tel No	(86 592) 3177-789
Fax No	(86 592) 3177-780

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