IPO Plus - IPO

Name▼ / Code▼	Industry	Offer Price	Lot Size	Entry Fee	Closing Date	Grey Market Date▼	Listing Date▲
S.F. Holding 06936.HK	Air Freight & Logistics	32.3-36.3	200	N/A	2024/11/22	2024/11/26	2024/11/27
Jiuyuan Gene 02566.HK	Biotechnology - Medical Devices	11.48-12.56	200	N/A	2024/11/25	2024/11/27	2024/11/28
Mokingran 02585.HK	Watch & Jewellery	12-14.4	200	N/A	2024/11/26	2024/11/28	2024/11/29

Name▼

Code▼

Industry

Offer Price

Lot Size

Entry Fee

Closing Date

Grey Market Date▼

Listing Date▲

S.F. Holding
06936.HK

Air Freight & Logistics

32.3-36.3

200

N/A

2024/11/22

2024/11/26

2024/11/27

Jiuyuan Gene
02566.HK

Biotechnology - Medical Devices

11.48-12.56

200

N/A

2024/11/25

2024/11/27

2024/11/28

Mokingran
02585.HK

Watch & Jewellery

12-14.4

200

N/A

2024/11/26

2024/11/28

2024/11/29

Summary

We are a fast-growing and multi-brand fruit company in China with an end-to-end supply chain. We focus on managing the entire supply chain for quality fruits primarily grown in China, Thailand and Vietnam. Capitalizing on our industry experience accumulated through nearly 20 years of operations, we established a product portfolio covering 49 fruit categories as of the Latest Practicable Date, among which durian, mangosteen, longan, dragon fruit, cherry and grapes are our core products. Through selecting and sourcing quality fruits grown from over 100 places of origin, together with direct procurement, standardized processing, and digitalized supply chain management, we have built up a portfolio of self-owned fruit brands covering a variety of categories. Leveraging our strategic penetration into premium places of origin, sales and distribution network across China, as well as efficient end-to-end supply chain, we are able to distribute our fruit products directly from orchards to retailers across China. During the Track Record Period, we focused on developing fruit products in categories that enjoyed fast-growing market share and high consumption values in China. We were China’s largest durian distributor, as well as top five distributors of dragon fruit, mangosteen and longan, by sales revenue in 2021, according to CIC. OUR FRUIT PRODUCTS AND BRANDS Fruit is generally sold unbranded across categories, resulting in homogeneous competition and low profitability. Leveraging our branding capabilities and premium fruit attributes, we have successfully built 18 fruit brands across 14 fruit categories, leading to a distinctive market position and increased market share. With our expertise and know-how in the fruit industry, we have been successful in product selection and branding. During the Track Record Period, among numerous fruits, we selected only six as our core fruit products that were among China’s fastest-growing fruit categories. According to CIC, these six fruit categories accounted for 64.6% of China’s total imported fruits market by retail value in 2021, making them the major imported fruit categories. When selecting our core products, we take into account their rarity in nature, uniqueness of tastes, nutrition levels, as well as their places of origin, which make it relatively difficult to find alternatives among domestic fruits. These attributes paved the way for our branding strategy and we have carried all of our core fruit products under self-owned brands. During the Track Record Period, revenue generated from our branded fruit products accounted for over 70% of our total revenue, which was well above the industry average. Our fruit products and brands are highly regarded by consumers. As of May 31, 2022, eight of China’s top ten supermarkets by sales revenue in 2021 were our customers, according to CIC. In addition, our market share in China’s durian distribution market has continually increased from 2.8% in 2019 to 8.3% in 2021 by sales revenue, according to CIC. OUR END-TO-END SUPPLY CHAIN We have built a digitalized end-to-end supply chain in the fresh fruit industry. We source the majority of our branded fruit products directly from their origins, process and grade them at local fruit processing plants, and further distribute them to customers across China. Our end-to-end supply chain consists of the following elements: (i) deep penetration into places of origin for procurement and processing; (ii) efficient disintermediation and digital-driven distribution network; and (iii) comprehensive distribution sales grids with national coverage in China. Source: Hongjiu Fruit (06689) Prospectus (IPO Date : 2022/08/24)
Listing Market	MAIN
Industry	Agricultural Products
Background	H Shares
Major Business Area	N/A

Corporate Information

Substantial Shareholders	Deng Hongjiu (Total share: 38.40%); (H share: 21.78%) [09988] Alibaba Group Holding Limited (Total share: 6.77%); (H share: 9.57%) China Merchants Group Limited (Total share: 5.57%); (H share: 6.30%) Li Ruigang & Associates (Total share: 3.61%); (H share: 5.10%)
Directors	Deng Hongjiu (Chairman and Executive Director) Jiang Zongying (General Manager and Executive Director) Tan Bo (Deputy General Manager and Executive Director and Secretary to the Board) Yang Junwen (Deputy General Manager and Executive Director) Peng He (Executive deputy general manager and Executive Director) An Rui (Independent Non-Executive Director) Xu Kemei (Independent Non-Executive Director) Peng Song (Independent Non-Executive Director)
Company Secretary	Deng Haoyu Lai Siu Kuen
Principal Bankers
Solicitors	Clifford Chance Zhong Lun Jin Tong Firm, Beijing
Auditors	Zhonghui ANDA CPA Limited
Registered Office	5th Floor, Manulife Place, 348 Kwun Tong Road, Kowloon, Hong Kong
Share Registrars	Computershare Hong Kong Investor Services Ltd. [Tel: (852) 2862-8628]
Share Registrars Tel No	(852) 2862-8628
Internet Address	http://www.hjfruit.com/
Email Address	ir@hjfruit.com
Tel No	(86 23) 6706-4616
Fax No

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